Welcome

Welcome to the Documentation Portal of the Audience AI product!

Audience AI is a comprehensive data intelligence platform designed to help businesses unlock deeper insights into their Audience using advanced data management and machine learning capabilities. It offers powerful features like Dumps, which enables seamless data export to external destinations such as SQL databases and Google Analytics 4, and Sources, which allows data import from cloud warehouses like Google BigQuery, Snowflake, Amazon Redshift, and Azure Synapse Analytics. The platform also includes the Models feature, applying machine learning techniques like Topic Classification, Interest Analysis, Transactional Analysis, and Lead Scoring to model client data for actionable insights.

In addition, Audience AI features Events, a critical tool for performance marketing and marketing data activation. Events allow businesses to accurately attribute value to specific user actions and communicate the completion of these actions (along with their associated value) to various marketing platforms, like Google Ads, Meta Ads, etc. By tracking and assigning value to events, Audience AI helps businesses optimize their marketing strategies and enhance the performance of their campaigns across multiple platforms.